Did you know there was a difference between views and likes with WordPress blogs? In the social media world of today, people have put an emphasis on “likes”. They sit and watch to see how many people will like their status on Facebook, or their update on LinkedIn. And while this may show you who’s following you, it doesn’t necessarily mean you’ve engaged your audience. Unless, of course, they actually leave you a comment.
Let’s take a look at the WordPress Like:
Does it mean anything? Yes. And No. There are many ways to “like” a blog post on WordPress. The one that really means nothing comes from the Reader. All the blogs you follow show up in a stream and allow you to glimpse the article without completely clicking through. If the reader clicks the like without actually clicking through to your article, the view doesn’t count. You can have 50+ likes, but how many of them have you actually made click through to your blog? It’s true that the more likes you have, the more likely it is that another reader will stop and check it out. And maybe even like your post. But this does nothing for your stats. And that’s where the views come in.
WordPress explains it as: Readers may like your post without visiting your site, for example on the Reader. Since they didn’t actually visit your site, liking a post in this way does not count as a visit.
Your stats will record a “view” when someone clicks through to your website to read an article. This is the interaction you want. If they are only viewing your website and not clicking through, then no view is recorded. Very similar to the like. You have to make them want to click the link to the story you’ve just published. It’s fairly easy if you’re blogging on a regular basis. There should be a call to action that makes them want to read further and comment. Ask a question or for their opinion. Make them want to reply. WordPress describes the “view” as “counted when a visitor loads or reloads a page. Typically a view is reported within five minutes.”
What it comes down to is you have to find a way to get and hold the attention of your readers, then make them comment by answering a question you’ve posed to them or asking them to offer an opinion on the subject you’ve written about. While it’s nice to see all those likes, views are what you should be concentrating on.
Share your ideas with us and others as to how you’d go about interacting with your subscribers.
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